In this several-part series, we’re going to look at what it means to build a platform, and then once that platform is built, how to use it to market your books. In part three we discuss using your web presence to help grow your platform.
Category: Marketing
In this several-part series, we’re going to look at what it means to build a platform, and then once that platform is built, how to use it to market your books. In part one, we define marketing and how it applies to authors and book sales. In part two, we delve into some social media platforms and how to utilize them to help grow your platform:
In this several-part series, we’re going to look at what it means to build a platform, and then once that platform is built, how to use it to market your books. In part one, we define marketing and how it applies to authors and book sales:
The term “street team” originated with musicians. Fans in the area of an upcoming venue would receive posters and such to hang up around town and let people know the band was coming.
So, I logged into my webhost (I use Ionos, which is formerly 1and1 – I’ve been with them now for about 18 years) and started digging through their dashboard. I had to get creative with my search terms (because they also are the providers for my emails for my websites, so email is the not the best search term!) and finally found it!
Last week, Facebook’s CEO Mark Zuckerberg announced some changes in the way the social media platform will operate in 2021. This caused a giant stir ….
As much as us introverts wish it would, video marketing is not going away. Instead, it has become a vital part of a marketing plan. It allows you to form an emotional connection with your readers, which makes them more likely to buy your book if they’re connected with you. In turn, your audience will feel like they know you and can trust you. Also, people love watching videos.
In my opinion, newsletters are one of the most important marketing tools available to authors. The reason is that the people who sign up for ….
Do you know what the 2nd largest search engine in the world is? YOUTUBE Yes! Youtube is second only to Google. What’s more, in the ….