Marketing: Book Trailers

We are a video-oriented culture. Readers scrolling through social media will stop and watch a video – and a video can inspire an impulse purchase like nothing else! One way authors can market books is through a book trailer – a video about your book.
Just like a movie trailer, a book trailer gives a sneak peek into the world of your book, enticing viewers with glimpses of the characters, plot, and mood of your story. It’s a powerful marketing tool that can pique the curiosity of readers and leave them eager to dive into your book.
It used to take a digital degree and lots of understanding of video editing software to create your own book trailers. Now you can utilize simple programs and drag and drop – and no degree is required!
Canva is a program I’ve fallen in love with over the last few months. It used to be super complicated to me and I went to a different site for a while. But after a few years, I tried Canva again because what I wanted to do I couldn’t do in the other site and I realized how much easier it is to use now.
You can use Canva to create a stunning book trailer that will grab the attention of potential readers.
This versatile online graphic design platform offers a plethora of tools and templates that make it easy for anyone, regardless of design experience, to create visually appealing content.
Create a Book Trailer
Select a template: Canva offers a variety of pre-designed templates for videos, including ones specifically tailored for trailers. Browse through the template library and choose one that aligns with the tone and genre of your book.

Customize your trailer: Once you’ve selected a template, add images, video clips, text, and music that reflect the essence of your book. You can upload your own visuals or choose from Canva’s extensive library of stock images, music, and videos.
Personalize with your book details: Make sure to include essential information about your book in the trailer, such as the title, author name, release date, and a brief synopsis. This will help viewers understand what your book is about and where they can find it.
Add a call to action: Don’t forget to include a call to action at the end of your trailer, prompting viewers to take the next step, whether it’s pre-ordering your book, visiting your website, or following you on social media.
Preview and finalize: Once you’re satisfied with your book trailer, preview it to ensure everything looks and sounds just right. Make any necessary adjustments, then download the video in your preferred format.
It is surprisingly easy to create a visually stunning book trailer with Canva! With just a few simple steps, you can craft a compelling promotional tool that will capture the attention of potential readers and leave them eager to discover the world you’ve created in your book. S

With nearly a million sales, Hallee Bridgeman is aUSA TODAY best-selling and award-winning Christian author who writes action-packed romantic suspense focusing on realistic characters who face real-world problems. Her work has been described as everything from refreshing to heart-stopping exciting and edgy. Hallee has served as the Director of the Kentucky Christian Writers Conference, President of the Faith-Hope-Love chapter of the Romance Writers of America, is a member of the American Christian Fiction Writers (ACFW), the American Christian Writers (ACW), and Novelists, Inc. (NINC). An accomplished speaker, Hallee has taught and inspired writers around the globe, from Sydney, Australia, to Dallas, Texas, to Portland, Oregon, to Washington, D.C., and all places in between. Hallee loves coffee, campy action movies, and regular date nights with her husband. Above all else, she loves God with all of her heart, soul, mind, and strength; has been redeemed by the blood of Christ; and relies on the presence of the Holy Spirit to guide her.