Resource Roundup 9/30/24
| Generative AI’s Growing Role in CX Businesses are experimenting with generative AI tools, from customer-facing chatbots to agent-facing copilots. Explore which investments are paying off and how ROI is shaping adoption plans in this Trendline. |
| How to Use Graphics to Elevate the Customer Experience Eye-catching signage and graphics have the power to grab the attention of both new and returning customers. Explore top tips for resource-crunched marketers looking to innovative in signage in this infographic. |
| Snapchat Influencers Are More Likely To Drive Purchase Results, Report Finds New data shows Snap influencers have a big impact on shoppers. |
| Marketing in an Election Year: What to Know and Consider Like it or not, the 2024 election cycle will impact the efforts of every marketing team. Flip through this guide to plan accordingly. |
| Frankfurt Book Fair 2024: Where the World Comes Together The 2024 Frankfurt Book Fair will feature one of its most expansive and diverse programs yet. more » |
| BISG Announces Fall AI Webinar Series The Book Industry Study Group’s four-part fall AI webinar series, coproduced with PW contributing editor Thad McIlroy, kicks off on September 30. more » |
| Craft tips for authors: September 30, 2024 The publishing experts we follow have plenty of craft advice to offer. Here are the ones that we thought were can’t-miss for our authors: 7 tips for realistically perilous drug scenes: Miffie Seideman, a doctor and a writer, says authors just need some basic medical facts to make sure their readers believe what’s happening in the novel (Writer’s Digest). The third plot point: K.M. Weiland’s tenth part in her story structure series covers the life-changing plot point in the third act (Helping Writers Become Authors). No longer loving a partner: Becca Puglisi provides a launchpad for what this particular secret that a character may have could do in a novel (Writers Helping Writers). How to make readers laugh: Joanna Penn interviews Dave Cohen about writing humor, among other topics (The Creative Penn). |
| 2024 Holiday Shopping Outlook We forecast a subaverage 3% growth in US retail sales this holiday season—with nearly flat in-store growth. Despite the gloom, there are spots of cheer. Learn five ways to boost performance. Succeed this season! |
| Forrester: Online ad tolerance rises while trust remains low Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned. |
| A Scrivener Flunky Weighs In – Guest Post on The Steve Laube Agency |
With nearly a million sales, Hallee Bridgeman is aUSA TODAY best-selling and award-winning Christian author who writes action-packed romantic suspense focusing on realistic characters who face real-world problems. Her work has been described as everything from refreshing to heart-stopping exciting and edgy. Hallee has served as the Director of the Kentucky Christian Writers Conference, President of the Faith-Hope-Love chapter of the Romance Writers of America, is a member of the American Christian Fiction Writers (ACFW), the American Christian Writers (ACW), and Novelists, Inc. (NINC). An accomplished speaker, Hallee has taught and inspired writers around the globe, from Sydney, Australia, to Dallas, Texas, to Portland, Oregon, to Washington, D.C., and all places in between. Hallee loves coffee, campy action movies, and regular date nights with her husband. Above all else, she loves God with all of her heart, soul, mind, and strength; has been redeemed by the blood of Christ; and relies on the presence of the Holy Spirit to guide her.
