Category: Marketing

What is a Street Team?

The term “street team” originated with musicians. Fans in the area of an upcoming venue would receive posters and such to hang up around town and let people know the band was coming.

Newsletter Hosting Services You Might Not Have Known About

So, I logged into my webhost (I use Ionos, which is formerly 1and1 – I’ve been with them now for about 18 years) and started digging through their dashboard. I had to get creative with my search terms (because they also are the providers for my emails for my websites, so email is the not the best search term!) and finally found it!

Video Marketing Ideas

As much as us introverts wish it would, video marketing is not going away. Instead, it has become a vital part of a marketing plan. It allows you to form an emotional connection with your readers, which makes them more likely to buy your book if they’re connected with you. In turn, your audience will feel like they know you and can trust you. Also, people love watching videos.