Newsletters, platform, video, reviews and street teams.
Just like a movie trailer, a book trailer gives a sneak peek into the world of your book, enticing viewers with glimpses of the characters, plot, and mood of your story. It’s a powerful marketing tool that can pique the curiosity of readers and leave them eager to dive into your book.
In this several-part series, we’re going to look at what it means to build a platform, and then once that platform is built, how to use it to market your books. In part three we discuss using your web presence to help grow your platform.
In this several-part series, we’re going to look at what it means to build a platform, and then once that platform is built, how to use it to market your books. In part one, we define marketing and how it applies to authors and book sales. In part two, we delve into some social media platforms and how to utilize them to help grow your platform:
In this several-part series, we’re going to look at what it means to build a platform, and then once that platform is built, how to use it to market your books. In part one, we define marketing and how it applies to authors and book sales:
The term “street team” originated with musicians. Fans in the area of an upcoming venue would receive posters and such to hang up around town and let people know the band was coming.
Why do you need reviews? The obvious answer is to garner or increase your symbolic capital. A COMMON mistake many authors make is when they request that someone give their book a review is they either ask the reader to search for the book or even send the person a link to their book, making the person click around till they finally get to the review page where they can write the review.Because of this, readers are more than likely not to follow through. More than three clicks and they move on.
So, I logged into my webhost (I use Ionos, which is formerly 1and1 – I’ve been with them now for about 18 years) and started digging through their dashboard. I had to get creative with my search terms (because they also are the providers for my emails for my websites, so email is the not the best search term!) and finally found it!
Last week, Facebook’s CEO Mark Zuckerberg announced some changes in the way the social media platform will operate in 2021. This caused a giant stir ….
As much as us introverts wish it would, video marketing is not going away. Instead, it has become a vital part of a marketing plan. It allows you to form an emotional connection with your readers, which makes them more likely to buy your book if they’re connected with you. In turn, your audience will feel like they know you and can trust you. Also, people love watching videos.
In my opinion, newsletters are one of the most important marketing tools available to authors. The reason is that the people who sign up for ….