Video Marketing Ideas
As much as us introverts wish it would, video marketing is not going away. Instead, it has become a vital part of a marketing plan. It allows you to form an emotional connection with your readers, which makes them more likely to buy your book if they’re connected with you. In turn, your audience will feel like they know you and can trust you. Also, people love watching videos.
Remember: you’re connecting with YOUR readers. If you post videos about how to process a fresh deer kill and you write books marketed to vegans, you’re not being smart about your audience
Where should you market your videos?
- Youtube. Youtube is the second largest search engine in the world, second only to Google (who owns Youtube.) It also has 2 BILLION users. Which means, you need to put your videos on Youtube, and when you do, you need to load them down with relevant tags so that you are discoverable.
- Instagram. Instagram has over 27 million users. IGTV feeds into your Instagram feed, and you can place it in your story. Instagram stories have been viewed over 400 million times. You can do quick little videos in Instagram stories that are you being you that will really resonate with your followers.
- Facebook. Facebook has 1.69 billion users. There are settings that allow videos to automatically play. And, if you use Facebook live, those videos are three times more likely to be seen.
Do you need any special equipment?
- You need a good camera, but most smart phones have great cameras. So, probably not. Unless you have a flip phone like my 72-year-old mother.
- You probably need a good mic. I wear a lapel mic or use a microphone with a pop filter. I’ve noticed a difference in the quality of my videos when I use a mic and not.
- You need good light. If you don’t have great windows with good lighting, then investing in a light is a good idea.
What should you talk about?
There are so many things you can talk about to reach your readers – and once you get to know your readers and what they want to hear from you, the easier it is to regularly create videos.
I sat down and compiled a list of topics – and it took me about 10 minutes to come up with this list. I could probably come up with twice as much if I gave it more time.
- Review the latest book you read
- Go through your writing process
- Share a research fact
- Talk about the research of a book
- Reveal the cover of your book
- Read a review of your book
- Have readers submit questions
- Interview an author
- Highlight part of your home town
- Talk about writer’s block and how you got past it
- Discuss current events
- Talk about writer conferences
- Explain your writing process
- Explain your writing motivation
- Talk about your faith
- Talk about your favorite Bible verse
- Talk about something that inspired you during your quiet time
- Talk about your biggest mistake you’ve made as a writer and how you’ve grown from it
- Explain how your book is different from others in your genre
- Talk through a blog post you’ve written
- Give a back stage peak into an event
- Go through the ideas process for your book
- Talk about character inspiration
- Relate something funny that happened to you
- Talk about something unique in your life (special needs children, extreme job, etc.)
- Showcase your favorite cause or charity
- Reveal a possible alternate ending
- Launch your new book – do a reading
- Explain some struggles you’re going through
- Talk about your bookshelf
- Share a story you unconvered while researching
- Highlight author friends
- Explain how your faith intersects with your writing
- Something unique about your holiday observance
- Talk about your favorite book
- Share your favorite memory
- Talk about what you did last weekend
- Talk about a trip you took
- Talk about your daily schedule
- Do a tour of your home or office
- Unbox your paperback books
- Tell a fun fact about yourself
It’s a scary, video driven world out there. But, the best thing you can do is embrace it and claim it as your own. The more you do it, the easier it becomes, and the more your readers will LOVE you.
With nearly a million sales, Hallee Bridgeman is aUSA TODAY best-selling and award-winning Christian author who writes action-packed romantic suspense focusing on realistic characters who face real-world problems. Her work has been described as everything from refreshing to heart-stopping exciting and edgy. Hallee has served as the Director of the Kentucky Christian Writers Conference, President of the Faith-Hope-Love chapter of the Romance Writers of America, is a member of the American Christian Fiction Writers (ACFW), the American Christian Writers (ACW), and Novelists, Inc. (NINC). An accomplished speaker, Hallee has taught and inspired writers around the globe, from Sydney, Australia, to Dallas, Texas, to Portland, Oregon, to Washington, D.C., and all places in between. Hallee loves coffee, campy action movies, and regular date nights with her husband. Above all else, she loves God with all of her heart, soul, mind, and strength; has been redeemed by the blood of Christ; and relies on the presence of the Holy Spirit to guide her.