The term “street team” originated with musicians. Fans in the area of an upcoming venue would receive posters and such to hang up around town and let people know the band was coming.
As much as us introverts wish it would, video marketing is not going away. Instead, it has become a vital part of a marketing plan. It allows you to form an emotional connection with your readers, which makes them more likely to buy your book if they’re connected with you. In turn, your audience will feel like they know you and can trust you. Also, people love watching videos.