In this several-part series, we’re going to look at what it means to build a platform, and then once that platform is built, how to use it to market your books. In part three we discuss using your web presence to help grow your platform.
Tag: marketing
In this several-part series, we’re going to look at what it means to build a platform, and then once that platform is built, how to use it to market your books. In part one, we define marketing and how it applies to authors and book sales. In part two, we delve into some social media platforms and how to utilize them to help grow your platform:
In this several-part series, we’re going to look at what it means to build a platform, and then once that platform is built, how to use it to market your books. In part one, we define marketing and how it applies to authors and book sales:
The term “street team” originated with musicians. Fans in the area of an upcoming venue would receive posters and such to hang up around town and let people know the band was coming.
Last week, Facebook’s CEO Mark Zuckerberg announced some changes in the way the social media platform will operate in 2021. This caused a giant stir ….
As much as us introverts wish it would, video marketing is not going away. Instead, it has become a vital part of a marketing plan. It allows you to form an emotional connection with your readers, which makes them more likely to buy your book if they’re connected with you. In turn, your audience will feel like they know you and can trust you. Also, people love watching videos.